The main national chemical company changed its visual identity. More than a new logo, this change reflects its new ambition to internationalize and expand to new business areas, assuming a commitment to sustainable growth.
Starting today, April 18, Bondalti implements a new identity. The change reflects the company's reality, marked by a new ambition for sustainable growth, through internationalization and diversification of its business universe, which now has three areas: Bondalti Chemistry (industrial chemicals), Bondalti Water (water treatment and recycling) and Bondalti Energy (green hydrogen and lithium), taking on greater importance in business in the field of decarbonization.
For the new visual identity, the blue of planet Earth, water and sky was adopted as the dominant color. The signature “Tomorrow Matters” was also created, which seeks to highlight the company's role in the challenges of the future, as well as the innovative and disruptive way in which it works and develops the “matters” of tomorrow.
In graphic terms, a new, circular and more humanized symbol was created, a stylized “O” that now integrates the name Bondalti, making the brand stronger and more unifying. The “O” is the starting point, symbolizing the union between the Planet and the People, simultaneously seeking to refer to the Bondalti universes: movement, partnership, sustainability, circularity, industry, as well as zero carbon, evoking the climate neutrality that the company aims to achieve by 2050.
With the launch of the new visual identity, Bondalti also opens a new website, with a completely renewed image and organization. In addition to corporate content, the new digital platform allows us to know the company's commercial offer in its different areas of activity.
In this process of change, the company had the support of the renowned international agency Dentsu, in Portugal (formerly Partners), author of the new concept, in line with Bondalti's purpose: “To contribute to a better world by creating innovative and sustainable chemistry.”
”Bondalti is driving an intense change, based on a renewed ambition for strong growth, both in its core business and in new business initiatives in the fields of industrial water treatment and green energy”, explains João de Mello, Chairman of the Board of Directors of Bondalti, to conclude: “The modernization of the image of the Bondalti brand is, in this context, an expression of our strategy of creating sustainable value with a positive impact on society and of our will to lead the great challenges that are being posed today to humanity, namely the implementation of circular economy models and the energy transition”.
Watch hereto to the video of the new Bondalti brand.
